Search engine optimization

Search Engine Marketing

Professional Search Engine Optimization Services – Over 8 Years of Marketing Expertise Helping You To Achieve Top Search Engine Ranking and Positioning in Major Search Engines (Google, Yahoo, AOL and More).

What is Search Engine Optimization?

Search engine optimization is copy writing, properly coding and designing your web pages so when your prospective customer queries your selected keywords, there will be a good chance that your site will achieve top search engine ranking and positioning. Our professional search engine marketing company has over 20 years of marketing expertise and will work to help your site achieve top search engine ranking and positioning.

A good search engine marketing campaign includes:

There is an art to doing it right.

SEO Plans and Prices

Search Engine Optimization - Plans and Prices

We offers expert search engine optimization to fit the needs and budget of our clients. All quotes are given on an individual basis depending on the individual needs of the client. Depending on the competitiveness of the keywords selected, a variety of strategies must be employed to ensure success. We work hard to achieve the highest rankings possible for your chosen keywords. We use ethical search engine optimization strategies resulting in high rankings, achieving top 10 placements, many #1, 2 and 3 for our clients. Our search engine optimization fees vary based on the number of keywords, the competitiveness of the keywords, number of reciprocal links, the amount of in depth coding and link architecture needed, navigational elements, web design creation or improvements, etc.

Basic Plan

We highly recommend this service. Since nothing stays the same, your site needs to be constantly analyzed and monitored in order to maintain your position. Improvements may need to be made. This may include special linking or innovative ideas used to keep your position intact. Since the search engine rules are constantly changing, our search engine optimization services must stay at an even par. Therefore, top search engine ranking can only be ensured with ongoing maintenance and monitoring. When you chose this service you will be automatically submitted to the major search engines each month which also includes a detailed report of your keyword status. Maintenance fees are determined by the number of keywords and start at $350 per month.

When choosing our maintenance and monitoring service, the monthly fees will begin only when your site has achieved its initial positioning. If you are looking for expert search engine optimization results, please click here or call toll free at 888-414-2390.

Link Building (Link Popularity)

What exactly is "link popularity" and why is it so important?

Link popularity (also known as reciprocal linking) is when other sites have created links back to your site. Link popularity is not only essential in driving traffic to your site, but is one of the main elements that Google uses in determining the value of your site. Link popularity works on the assumption that if other sites have links to your pages, then it follows that the search engines consider your site to be important. A search engine, particular Google, will give your site a high Page Rank (PR) based on the quality of links reciprocating to your site.

The more popular the site that links to you, the higher the ranking you achieve with the search engines. If a site that has a high Page Rank (PR) links to you, the search engine perceives that your site must also be popular. Thus, it is more important that the links come from quality sites than the quantity of links to your site. The ideal situation is to have a high quantity of quality sites linking to your site.

What makes a site want to link to my site?

The answers are several. Content is King! Having something that makes a visitor come to the site other than your product or service makes your site have value. Also, those who have already achieved a high PR from Google will want to link to sites that have at least a PR 4 or greater. Note: A home page could have a PR 5, but the links page a PR 0. The skill is to not only have your home page have a high page rank, but also your links page. This makes you more attractive to link to.

How exactly does your link popularity service work?

Our service is to seek out sites in your market niche online that are highly relevant to your target audience and have excellent link potential, then contact and request links from each of them individually. This is a tedious, time-consuming process which must be done by hand, one at a time. The initial link partner identification process will take 20-30 business days, during which time we look for the best link partners for your business.

Do you guarantee the number of links to my site?

YES. If we do not have the the number of links we were commissioned linking back to you, we will continue to pursue additional link partners until we do. Guarantees are contingent on membership to Links Manager throughout the campaign (see special requirements).

Are there any special requirements?

Yes. We do require you to sign up with a program called Links Manager. This program does not get you links. However, it does make it easy not only for us to manage your links, but allows you to see who is linking back to you. After the links campaign, you may want to manage your own campaign. This is the most economical links management program available today. The cost is $20 per month and is required if we are to do your campaign for you. This fee is paid directly to Links Manager.

We also require a minimum 5 month window of time from the day the links page is posted. We will continue to pursue more link partners in order to meet our guarantee. This gives us the time needed to manage your links and check for reciprocation. Once you have achieved the desired links, we can continue to maintain them for you or you can manage the links yourself. If you wish us to maintain your links, we can do so for a small monthly fee. This can result in many new additional links per month.

Note: Maintenance does not include actively pursuing additional links. It includes making sure your link partners are continuing to link to you. This also includes evaluating, adding or deleting new requests.

How do I know other sites are linking back to me?

With Links Manager, it's easy. You will always be able to see who is reciprocating back to you

Do you link me to my competitors?

We look for complementary sites that serve your market and appear on the search engines under your keywords of choice. Sometimes that can be a competitor, but if their PR is high and they are willing to link back, this can be a great advantage. You can always decline a link partner.

Do you link me to FFAs or “Link Farms”?

NEVER

How long will it take you to complete my link popularity campaign?

We will require up to 30 business days to complete your campaign from the date it is scheduled. After the 30 business days, we require up to 5 months to guarantee your reciprocal links.

Is it important to host a reciprocal link page on my site?

Yes. Most sites expect you to offer a reciprocal link in return. Your links page must link from a primary page on your site. This is usually the home page or index page. Your link partners will be expecting this as a requirement.

What makes you different than other services?

We get results! There are many companies out there that profess they are the best. However, do they show you who is linking back to you? Are the links back to you quality links or links from a links farm? Are the links there one day and gone in two weeks? They may be cheap, but do you get the results you bargained for? Making sure that your links campaign is done right can be frustrating. If you have to police the company that is suppose to be doing the job for you, then you might as well be doing it yourself.

Remember, that most link partners will not link back to you unless you have a decent PR. Knowing how to increase PR works for you. That is what we are good at. Also, we already have a good base of link partners who work with us. Many of them have high PR with Google already. This can definitely be an advantage.

If you want to improve your rankings, then it is crucial that it be done right!

Keywords: Dos and Don'ts

This page contains information on how to achieve a top search engine ranking using search engine optimization along with a keywords help section of Do’s and Don’ts.

Most of our clients have achieved a top 10 search engine placement or better using our search engine optimization services. Keyword and net copy writing are our specialties. We would love to help you achieve a top search engine ranking in the major search engines and believe we can be of great assistance to you. Please feel free to contact us.

Keywords: Do’s and Don’ts

A search engine will use information contained in your web page to add it to its index. Users who visit search engines will enter search words or combinations of words (search phrases) to find web pages having content they want to find. The Internet contains millions of web pages and getting traffic to your site requires that your site be at or near the top of the list of pages found in a search. In order to optimize your web pages to achieve high search engine positioning, it is necessary to understand a few vital facts.

Use of Keywords

Keywords and keyword phrases must occur often and near the beginning of the TITLE tag, the DESCRIPTION and KEYWORDS meta tags and the body of your web pages.

The more frequent the keywords appear and the nearer they appear to the beginning of the tags and pages, the greater the chance of achieving high search engine positioning.

The tags that are most important for page optimization are (in the following order):

1. The TITLE tag

Example: <TITLE>Plumbing Supplies Company</TITLE>

This is the most important tag on your web page.

It should begin with the most important search phrase users will enter to find your site. It is more important than the content and it is more important than the description or keywords meta tags. Users searching for “plumbing supplies” will stand a greater chance of finding your site using the above title than if it were:

<TITLE>Plumbing Supply Company</TITLE>

2. The DESCRIPTION meta tag

Example: <META NAME=”description” CONTENT=”Plumbing supplies for home and industry.”>

Use a plain English sentence of no more than 40 words for your description. Again, the description should begin with the most important keywords. Search engines will use the contents of this tag to display results of a search. If there is no description meta tag then the search engine will attempt to build one from the content at the top of the body of the page. Words like “BackNextProductsSupport” wont mean anything to users reading search results. Also do not use a list of keywords as a description. Search engines will see this as an attempt to achieve a high ranking and will probably penalize you and your site may appear much lower on the list as a result.

3. The KEYWORDS meta tag

Example: <META NAME=”keywords” CONTENT=”plumbing supplies, plumbers supplies, plumbers pipes, valves, pipe wrenches”>

Although the keywords meta tag is important, most search engines will derive keywords from the actual content of web pages. Nevertheless, you should include the keywords meta tag in all pages you want indexed. Do not “spam” the search engines by repeating keywords. If you do you will most likely be penalized with a lower ranking or even banned altogether. Additionally, only use keywords that appear in the actual content of the page. If the search engines detect that you are trying to score a high ranking by using keywords that have nothing to do with the content of the page then you risk being penalized or banned.

4. ALT tags for images

Example: <IMG SRC=”logo.gif” WIDTH=”200” HEIGHT=”50” ALT=”Plumbing Supplies Logo”>

Although having a lesser importance than the above tags the <ALT> tag should also be used to achieve sufficient keyword density.

Keyword Density and Copy Writing

Keywords and keyword phrases must occur often and near the top the body of your web pages to be indexed. The more frequent the keywords appear and the nearer they appear to the beginning of the page, the greater the chance of high search engine placement. Effective use of keywords in the body of the page is the second most important factor for high search engine placement. As discussed above the <TITLE> tag is the most important.

The Home Page is The Most Important Page

The home page should contain the greatest concentration of keywords. If a user searches for “plumbing supplies” make sure that the phrase “plumbing supplies” appears on the home page. Search engines will list in order of importance all the sites having content related to the search phrase entered by the user. If the phrase “plumbing supplies” appears in one of the pages of your site, then the search engines will place a greater importance on your site and it will stand a much greater chance of getting a higher ranking if the phrase also appears on the home page.

The goal of the webmaster is to discover the best keywords to use in your content and meta tags. Try to figure out the search words and phrases users would enter to find your site.

Dont Use an Image for the Body of Your Page

Since search engines use the actual content (words) of your page as a basis for indexing, never use an image as the main content of your page. Doing so will reduce your chances of high search engine positioning.

Use Search Phrases

Using the above tags as a guide, a user may type “plumbing supplies” in a search engine. This is a search phrase because it is more than one word. Most users use search phrases or keyword combinations, not single words.

Do Not Use Hidden Text

Never attempt to hide text to achieve greater keyword density by making it the same color as the background or use any similar “trick” to fool the search engines. Doing so only risks your site being banned from the search engines. Always be up front and straightforward in your web page design. Never attempt to hide anything from the search engines. These tricks usually backfire.

If you would like professional help with your meta tags and search engine optimization, please feel free to contact us.